Joe Rivetto and Adrenalina

THE BEST IS YET TO COME & WE ARE DIFFERENT

Big dark glasses, upturned left eyebrow, a thick hairstyle that ends with 70s sideburns and a mischievous smile under a thin black mustache: it’s Joe Rivetto, the cool protagonist of an Italian clothing brand that stood out for its strong iconic and communicative impact.

Always on the move and a lover of the Italian style, Joe enjoys taking a relaxing break comfortably seated on Adrenalina armchairs that perfectly mirror his exuberant personality.

Adrenalina and Joe Rivetto met at the 2007 Salone del Mobile in Milan and reinterpreted the Symbol armchair in what became the Joe Rivetto version.

Joe Rivetto, who was on the Italian market from 2002 to 2011, thanks to an indefatigable team made of graphic designers, trend setters and designers who represented his official voice, was defined as an authentic phenomenon of positioned communication.

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